Planning for the Zero Organic Reach Apocalypse – What can businesses do to succeed in social media?

katiahatter

Ad Age reports that, in the near future, companies and organizations with business pages on Facebook may find they have zero organic reach.  For those not familiar, organic reach are the number of follower “feeds” your business page information appears on.  Essentially, if 100 people “like” your business page, when you update your page only 30-40 may see it organically based on algorithms that Facebook has developed to determine who sees what and when.

stumped guy

Algorithms? Organic reach?  All these terms are probably making you feel like our friend above, right?

No need to worry.  Like any business, Facebook is just trying to do what any business is trying to – MAKE MONEY!

As explained in the article below, forcing the hand of companies to pay for advertising on Facebook is just one way this publicly traded company can bring in revenue.  The captive audience of millions on Facebook aren’t going…

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