The ultimate social marketing success is having a platform that stands out as the go to place for your target audience. If your product/service aims to capture an audience with special interests, you should consider a social strategy and plan that integrates content and community. Special interests groups could include fitness minded, wines enthusiasts, tech innovation, pet lovers, executive peer groups and many more.
As I have stated many times, content is the core of social. So brands should think of themselves as publishers. Every brand should have a digital platform where they produce and curate industry related content of great value to their target audience. Do not think of this as product or service literature. Produce content that addresses the needs and interests of people within your brand’s industry.
Launch your own brand’s digital blog, magazine, or journal.
Be committed to continuous production and updates so that your…
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