If you were to take a triangle, one with equal sides, equal angles and placed it on a surface. On each of the three points place one of these that you think is imperative to your digital challenge…(Digital challenge is defined as your core focus on social networks / other platforms – similar to a business challenge)
You may decide to put ‘Content’ as a priority and hence sits on the throne of the Delta which is the top. Your not wrong, but lets debate a new school of thought here. What if Content was a given. Much like today an interactive website with a clean design oriented consumer focused UI is expected, content is the premise of any digital interest. The good thing about this model (the triangle) is it can be at any time rotated to shift you focus bases analytic s, without harming your base strategy.